Following the merger of Freudenberg Nonwovens and Freudenberg Politex Nonwovens in 2015, Freudenberg Performance Materials has launched its new website. The site provides comprehensive information on the company’s full range of products, from technical textiles and how they are produced to information about the company. The user-friendly design makes it easy to search for content.

“Visitors to the site can get an excellent overview of Freudenberg Performance Materials. Generally, they can find the information they are looking for in no more than three clicks. It was important to us to offer a high degree of orientation online as well,” says Holger M. Steingraeber, director global communications Freudenberg Performance Materials. If visitors are looking for more detailed information on the manufacturing of technical textiles, for example, all it takes is one click on the ‘Materials’ menu button. “As a globally leading supplier of technical textiles and a pioneer in nonwovens technology, we are showing how we make our different materials for the first time. Three-dimensional graphics illustrate the processes very well,” Steingraeber adds.

For the first time, the site also offers an overview of job opportunities at Freudenberg Performance Materials worldwide. “We are constantly looking for top talent – among experienced professionals and executives as well as young professionals and school leavers. In this respect, our database on the website is an important tool,” Steingraeber says.

The design of the site conforms to the new Freudenberg brand. It is modern, clear and has been designed for maximum ease of use. Among other features, the website is optimized for all mobile devices and every page and product group displays a direct link to the appropriate contact person at Freudenberg Performance Materials. This will ensure fast response times.

The new website can be viewed in German and English. Freudenberg Performance Materials plans to create microsites on specific topics, for example covering products for the apparel market or the company’s activities in regions of the world such as South America. Special individual pages will also be created for innovations like lithium-ion battery separators or for issues like sustainability that are particularly important to the company.